Tabasco - Flavor Your World Video Series

How do you make 10 seconds memorable?

Hunter PR and Tabasco came to HunterGatherer with one of those asks. They wanted to evolve Tabasco’s ‘Flavor Your World’ campaign AND to show how Tabasco enhances peoples’ food and lives but in less than 10 seconds.

We honed in on the 3s that kept appearing in the iconic condiment (icondiment??) and proposed a campaign that focused on those beats. Salt, peppers, vinegar aged 3 years connected to a series of three-word ‘scripts’— “Here There Everywhere”, “Rock Paper Scissors”, “Morning Noon Night”—paired with visuals of irrisitableTabasco-friendly foods.

(Copywriting & Concept- HunterGatherer, Hunter PR & Tabasco)