ABOUT ME
MY STORYMy career started in Los Angeles, I cut my teeth in New York City
Have a set of stale assets just running at status quo and need to collaborate cross-functionally to make them the most effective they can be?
I led a refresh of a series of Transactional Repayment Communications at Zip.co that returned $45k in the first month they went live.
Want someone to keep coming up with fresh ideas for a product that has lost its luster with users?
When I led the ongoing creative strategy for Zip.co’s physical card, Zip Card, we consistently saw an increase MOM of 1-2MM in TTV, nearly doubling the monthly TTV share of the card in less than 6 months.
Want to capture the “New Year New You” crowd without saying the same old same old?
I wrote, produced, and was the creative director for 2 x 30-second spots for Obé Fitness. We encouraged users to proactively “Start Before You’re Ready” on their 2022 fitness journey in a 360 campaign that went live BEFORE the end of 2021.
My mantra is “let’s figure this out, together” and I’ve proven, time and time again, that we will.
After 11.5 years in Brooklyn, part of my personal “figuring it out” was to move back to the Midwest. I’m happy to be in the Motor City—Detroit, specifically. (My dad is also pretty glad too.)
CAREER HIGHLIGHTSFor the Brooklyn-based design firm HunterGatherer, I’ve written animation and live-action ad scripts for companies like Casper, Tabasco and even extolled the benefits of canned goods for The Canned Food Alliance.
For the Manhattan-based student loan refinancing startup CommonBond, I co-led the creative team where I wrote for lifecycle and CRM projects. I developed UX copy for a gamified landing page and wrote copy for a 1MM ad campaign with placements across the MTA and Refinery29.
In 2021, I joined Brooklyn-based Obé Fitness leading the creative team through a brand refresh and wrote and produced their 2022 New Year’s Brand Campaign that ran in the windows of Bloomingdale’s on 5th Avenue.
From 2022 to 2023 I was the Associate Creative Director at Zip.co, a multinational BNPL fintech brand, where I led the lifecycle & CRM creative strategy and co-led the creative team. I’ve led the launch of numerous new products, including a gamified credit line-increase experience and the complete overhaul of the suite of communications to encourage customers to get back on track with their payments.
Want my resume? Take a peek here.
What I like to do
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Deeply connected to business objectives and marketing goals
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EXCELLENT!
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With eyes on education & awareness
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CRM & Lifecycle journey creative, growth creative, product and brand together!
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who focus on results of the assets they produce
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yup!
“Esmé is a joy to work with. She fosters a collaborative team environment that really pushes ideas forward. I really appreciated everything she’s worked on with me.”
Victoria - VP Product Design